How important is it for a startup to be in the news constantly?

• Kieran Farnsworth
• Jul 19 2023

In my experience, remaining in the news is crucial for startups. It not only helps in gaining visibility but also establishes credibility among potential customers and investors. Yet, it's not about just any news; it should be positive and reflect growth or innovation. Constant media exposure can attract talent and partnerships, which are invaluable resources for a young company. However, it's important to balance this with focused work, as too many headlines may distract from the core business.

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